"nudge ; la méthode douce pour inspirer la bonne décision"

French language

Published March 25, 1970

ISBN:
9782311001051

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Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

9 editions