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I’ve known the high-rolling “influencer” side of Instagram is out there, but for the most part, I’ve tuned it out by following only friends and people whose photos I find interesting (including the author, which was how I found out about this book), rather than following personalities.

The book covers three main topics:

• How and why people game the system on attention-based social networks, using Instagram as a case study.
• How attention-based social media games your brain.
• Ways to keep yourself in control of your social media experience.

I’ve read a lot about the second and third topics, so that part was mostly familiar to me, though I expect it will be more interesting (and helpful) to other readers.

The first topic - which is basically the hook to get people looking at the rest of it - proved to be very eye-opening as it describes the sheer amount of product placement and sponsorship going on, the lengths people will go to in order to make it look like they have a bigger audience than they do so they can get the deals, and the various techniques used to get around fraud detection.

At the moment a scientific experiment begins, everyone on the planet blacks out for two minutes. For those two minutes, everyone sees through the eyes of their future selves, two decades down the line. The world is transformed: first by the millions of accidents caused as drivers, pilots and surgeons lost control of their vehicles and instruments, and second by the survivors’ knowledge of the future.

What follows is an exploration of the nature of time, destiny and free will. Is this a glimpse of the future as it will be, or as it may be? Did the experiment cause the event, or was it a coincidence? Is foreknowledge a blessing or a curse?

Flashforward is at its best when it focuses on characters’ dilemmas. The novel centers on the personal lives of researchers at CERN, particularly the two scientists who designed the experiment: Lloyd Simcoe, a 45-year-old Canadian who is shocked to learn that his impending marriage is doomed to collapse, and Theo Procopides, a 27-year-old Greek who learns that he will be dead by the time the visions come to pass. Lloyd wrestles with his responsibility for the event and whether it’s worth going through with a marriage he knows won’t last. Theo is consumed with preemptively solving his own murder.

Occasionally it stumbles into telling, rather than showing, as when presenting the view of the next twenty years worked out by correlating thousands’ of people’s visions, or when presenting a debate at the United Nations. And it does take a strange turn at one point that reminded me of Robert Charles Wilson’s novel, Darwinia.

Most of the book, though, is an enjoyable look at the different ways that people, organizations, and even nations might react to learning their future.

hyperborea.org/reviews/books/flashforward/